AWeber Review

AWeber Logo is one of the leading providers of sequential autoresponders.

Found in 1998 it advertises with an very good delivery rate of 99.34%, nearly all of your readers will get your messages.

The functionality of AWeber supports you effectively when writing your messages, scheduling them into a sequence and monitoring.

Your messages can be personalized with numerous fields and values.

Interesting statistics will provide valuable insights, what is of interest to your readers and what they respond to.

AWeber offers detailed step-by-step tutorials, videos, forum and lots more. The mail support is very fast and friendly.

Despite the many functions AWeber is easy to understand and is available for beginners.

Templates and examples reduce the work and provide for quick understanding. Of course there is a learning phase and it takes a while before you can get to and use all the features.

AWeber has just too much to offer.

But I am not exaggerating when I say that you can have your first autoresponder set up and working for you easily in 5 minutes from now.

Summary

AWeber is a very good service that meets all autoresponder needs. The far-reaching possibilities and functions support effectively in the list creation and list management. The sites offers like forum and video tutorials make it easy, even for beginners, to get around.

Only the in comparison to competitor GetResponse higher cost affects the rating slightly negative. Who does not care about this difference (and can get over it), chooses AWeber as an excellent provider, trusted and used by over 80000 customers including some of the most successful marketers.

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Mail, autoresponder and campaigns

Mail

The functionality of AWeber leaves little to be desired.

You can create your mail at will. Both HTML-messages and text-messages are possible.

With tags (also called variables and fields), the message can be tailored to the recipient and i.e. give details about the receiver. Very often this will be the first name or the email address of the recipient, which is mentioned in the subject or in the mail. This gives the mail a personal impression.

In addition to the usual fields up to 25 custom fields (variables) can be captured and used.

Example:

In the order forms first name and email address are requested. The name is used for personalization. To do this, write

{!firstname}

in the mail. Often the form

{!firstname_fix}

is used, which brings the spelling of the names on the ‘usual’ form with a capital letter.

{!firstname}

is the name as it was entered in the form, for example, “john”, “John”, “jOhN”.

If you use

{!firstname_fix}

it will be consistently “John”.

Personally I would like to see a little more freedom here.

As you may know, I write mail consistently lowercase.

It is clear that I would hope that I can normalize the name to lowercase. As of the AWeber support it is not possible. (GetResponse supports this.)

Of course, this is a very special request, which will affect the least.

Autoresponder and campaigns

AWeber uses one account to manage infinitely many lists, campaigns and messages.

Often you will manage all of your own lists with your one account.

In fact, beside managing all of your own lists, this one account can manage the lists of friends and family as well. But be careful with who can manage a list in your account. Mischief and violation of the rules of Aweber (e.g. spamming) could not only block the responsible list, but the account. That would be disastrous if you use it to reach prospects or even customers.

Each list has its own subscriber list and its own sequence of mail to be sent.

The generation of the communication sequence is quick and can be described as follows:

  • Write the message. As previously described, this text can be personalized.
  • Determine, when the message is sent. Here, you simply specify how much time must elapse since the previous mail.

Examples:

There is always an email that is sent as soon as the reader confirms his registration. Then you could place a message that will be shipped the following day. Then one, which comes two days later, etc.

More often one finds courses that consist of several parts, and arrive every day. These messages have therefore a delay of 1 day to its predecessor.

Or deliver weekly, with 7 days delay.

Of course these are only excerpts, much more is possible.

Newsletter

You can use your AWeber account to send newsletters. A separate newsletter service is not needed. In the terminology of the autoresponder provider it is called the broadcast. It is a message delivered directly to all readers of the selected list.

AWeber HomepageTracking and monitoring

The control functions of AWeber leave nothing to be desired.

Of course you get statistics on the list activity, see where was subscribed or unsubscribed, and which list size you have.

You will also learn whether and how often your mail has been opened.

Embedded links in messages can be monitored. For this, you do not type the URL directly, but use the redirection through AWeber. AWeber then counts the clicks.

It gives you valuable insight into exactly what your readers are interested in.

This tracking is done on server of AWeber. It would be nice if you could use these links on your own server, because those addresses which provider you use.

But that would lead to problems.

  • First, tracking and forwarding of course only works if the server is online. If the server is down, not only the tracking is lost, but your readers can not reach the offer either. A catastrophe.
  • And it is obvious that the availability of the servers of AWeber should be well above that of servers that we can or want afford.

It is therefore optimal as it is.

Support

The support of AWeber is excellent. I had the above question (and desire) for normalization to lowercase placed on the support and in less than 24 hours a response. A further question was answered in about 24 hours. So no reason to complain.

In addition AWeber offers a forum, blog, video tutorials and many, many templates, that can be used directly or can be adapted easily with provided tools.

Thus, for example every step to set up a new list is accompanied by videos and help texts, so that even beginners should have no problems. The support responds quickly.

You accept addresses for your mailing list with a form on your website or blog. You decided the data, that has to be provided by the interested subscribers. Definitely needed is the email address. Often it is asked for first names.

Creation of the form is made easily and quickly.

Choose from in your AWeber account that you want to create a form. Now you can choose a ready-made template that you customize in the last step with an editor. You can show or hide fields, move them directly with the mouse, change the text and much more. Of course you can also create a new form, but customizing the professionally designed templates is often faster.

You will receive the complete code for your form. Just copy it to your website or blog.

Done.

Pricing

The features and possibilities of the autoresponder of AWeber leave nothing to be desired.

The pricing structure is simple and clear. And although AWeber sure is worth the price, this autoresponder is still more expensive than its major competitor GetResponse, which is noteable with larger lists.

AWeber sets a base price, that is paid monthly. Quarterly an annually payment is possible and is discounted. The base price includes up to 500 subscribers.

The number of lists is not important. What counts is the sum of all subscriber counts of all your lists.

If this number exceeds 500, additional monthly costs arise, depending on the list size.

It is important to know (with respect to GetResponse), that there are no discounts on these monthly fees.

In summary, we have these prices:

Base price:

  • $19 per month
  • $49 per quarter (effective $16.34 per month)
  • $194 per year (effective $16.17 per month)

List size:

  • up to 500: included
  • up to 2500: an additional $10 per month
  • up to 5000: an additional $30 per month
  • up to 10000: an additional $50 per month
  • up to 25000: an additional $130 per month
  • from 25000: on request

Of course, the jumps are massive, but first you have to build such large lists, and who has 25000 subscribers on his autoresponder lists, should not really need to worry for $130.

Nevertheless, these prices are significantly higher than that of GetResponse, here are a few examples (best price possible by annual payment, but without special deals):

  • E.g. 500 subscribers: $16.17 per month at AWeber cost only $11.48 per month at GetResponse,
  • e.g. 5000 subscribers: $46.17 per month at AWeber cost only $36.90 per month at GetResponse,
  • e.g. 25000 subscribers: $146.17 per month at AWeber cost only $118.90 per month at GetResponse.

The first month is free at AWeber, so that you can test AWeber at no cost.

It is entirely risk free.

Conclusion

AWeber is a very good service that meets all autoresponder needs. The far-reaching possibilities and functions support effectively in the list creation and list management. The sites offers like forum and video tutorials make it easy, even for beginners, to get around.

Only the in comparison to competitor GetResponse higher cost affects the rating slightly negative. Who does not care about this difference (and can get over it), chooses AWeber as an excellent provider, trusted and used by over 80000 customers including some of the most successful marketers.

More InformationTest / Buy

Videos

Here are some videos giving an overview about AWeber. What does it do? How does it look? What are customers saying? And more.

Note: These videos have been produced by AWeber itself. They are therefore not completely objective, but worth a look. You can for example see and decide, if you want to test them it yourself.

Why Emailers Heart AWeber (& You Will Too)

Create An Email Newsletter

Autoresponders

RSS to Email

Manage Multiple Email Marketing Campaigns

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